PHOEBE FOR PRESIDENT

The first-ever online campaign, PHOEBE FOR PRESIDENT helped CBS get young people interested in politics, news and current events. Starting as a graphic novel and website featuring Phoebe, a 15-year-old girl who ran for President convinced that she could do a better job than the adults running the country, Phoebe addressed social issues in a kid friendly way. Moving to Nickelodeon with short-form videos that motivated online engagement, Phoebe was a lightning rod for real world political action.